February 1, 2024. Marlton, New Jersey -- Cherry Hill Programs (CHP) is proud to announce their philanthropic partnerships with Autism Speaks, The Humane Society of the United States, Humane Society International, SickKids Foundation, and St. Jude Children’s Research Hospital® through CHP’s 2024 Magic of Giving campaign. To date, CHP has collected over $2.5 million in donations on behalf of non-profit organizations by inviting guests to share in the Magic of Giving at holiday photo experiences across North America.
The industry leader in experiential photography, Cherry Hill Programs (CHP), makes giving back to our communities an integral part of their mission to bring magic to every experience. The Magic of Giving campaign raises awareness about the missions of their charitable partners and collects donations on their behalf at whereisbunny.com and onsite at hundreds of Bunny set locations at retail centers and tourism attractions in the United States, Canada, and Puerto Rico.
The 2024 Magic of Giving partners are represented by special events in collaboration with CHP’s Holiday Magic LIVE program, created to inspire guests to get creative with their Bunny photos and give back to causes that are important to them.
Bunny Cares: Autism Speaks
Together with retail partners and Autism Speaks, CHP hosts Bunny Cares events that allow people of all ages and abilities to enjoy Bunny Magic photo experiences in an inclusive, sensory-friendly environment at participating locations on Sunday, March 17, 2024.
CHP invites guests to make a donation on behalf of Autism Speaks when they book their Bunny reservation online at whereisbunny.com. In addition, Bunny visitors can donate onsite at checkout all season. To date, CHP has collected nearly $2 million dollars in guest donations on behalf of Autism Speaks since the inception of their strategic collaboration that launched in 2015.
Pet Parties: Humane Society International & The Humane Society of the United States
CHP supports The Humane Society of the United States at American locations and Humane Society International at Canadian locations with dedicated pet events at select locations. Pet Parties create dedicated time for pet owners & their furry family members to share in Bunny Magic photo experiences. Guests are invited to donate to Humane Society International or The Humane Society of the United States online when they book their pet’s Bunny reservation at whereisbunny.com or at checkout onsite during Pet Parties. CHP has been a proud partner of The Humane Society of the United States since 2021 and launched their partnership with Humane Society International in 2023.
Pastel Parties: St. Jude Children’s Research Hospital® & SickKids Foundation
CHP is proud to partner with St. Jude Children’s Research Hospital® and the SickKids Foundation by inviting guests to celebrate the spring season at Pastel Parties with Bunny every Tuesday. These themed events combine two favorite traditions in one, wearing pastel apparel and accessories while capturing photos with Bunny. CHP will collect donations on behalf of St. Jude Children’s Research Hospital® at US locations and the SickKids Foundation at locations in Canada. Guests can donate to the organization of their choice when they book their reservation at whereisbunny.com or in person after their Tuesday Bunny visit during Pastel Parties.
Guests have three opportunities to support these charitable causes. Guests can make a $1, $5, $10, or a “keep the change” contribution for charitable partners onsite when they checkout with their photo package during designated times. Guests can donate to any Magic of Giving partner any time online when they book their reservation at whereisbunny.com. CHP also invites the community to give back to the charitable partners directly on their websites by visiting magicofgiving.whereisbunny.com.
“We are thrilled that so many families and friends are as dedicated to the Magic of Giving as CHP is as a company. We know that giving back to our communities is just as impactful as the annual Easter tradition: Bunny photos,” said Chris Landtroop, CHP’s Vice President of Marketing & Communications. “We are truly humbled that our connections with millions of families across North America allow us the opportunity to amplify the voices of our philanthropic partners and support their important causes.”
To learn more about the Magic of Giving, visit magicofgiving.whereisbunny.com
Bunny Cares, sensory-friendly events, are offered as Caring Bunny at Simon retail locations, as Sensitive Bunny at Washington Prime Group mall locations and Quiet Time with Bunny at RioCan centers in Canada. Pet Parties are offered as Besties & Bunny at Washington Prime Group mall locations. Special event reservations will launch February 5, 2024.
About Cherry Hill Programs
Cherry Hill Programs captures the Magic to celebrate moments for a lifetime. In partnership with famous landmarks, attractions, and signature retail venues across North America, CHP is the industry-leader in experiential holiday and souvenir photography. Through a combination of proprietary reservation software, innovative technology, accessible download portals, and complete photography operation implementation – from recruiting and training to collaborative marketing – our mission is simple: to bring magic to every experience. Learn more at cherryhillprograms.com.
About Autism Speaks
Autism Speaks is dedicated to promoting solutions, across the spectrum and throughout the life span, for the needs of individuals with autism and their families. They do this through advocacy and support; increasing understanding and acceptance of people with autism; and advancing research into causes and better interventions for autism spectrum disorder and related conditions.
About The Humane Society of the United States
Founded in 1954, The Humane Society of the United States fights the big fights to end suffering for all animals. Together with millions of supporters, they take on puppy mills, factory farms, trophy hunts, animal testing and other cruel industries. With their affiliates, they rescue and care for tens of thousands of animals every year. They fight all forms of animal cruelty to achieve the vision behind their name: A humane society.
About Humane Society International
Advancing the welfare of animals in more than 50 countries, Humane Society International works around the globe to promote the human-animal bond, rescue and protect dogs and cats, improve farm animal welfare, protect wildlife, promote animal-free testing and research, respond to disasters and confront cruelty to animals in all of its forms.
About St. Jude Children’s Research Hospital
St. Jude Children's Research Hospital, founded in 1962, is a leading pediatric treatment and research facility focused on children's catastrophic diseases, treating the toughest childhood cancers and pediatric diseases. The hospital costs about US$2.8 million a day to run, but patients are not charged for their care.
About SickKids Foundation
SickKids, a globally recognized center of excellence in pediatric healthcare, is dedicated to placing patients and their families at the heart of its services. With a comprehensive array of clinical departments, SickKids tailors its healthcare delivery to meet the unique needs of each patient. The institution's focus extends beyond medical care to encompass the overall well-being of families. SickKids deeply values family involvement, working closely with the Family Advisory Network to continually refine and improve its services.