Press Releases


March 10, 2023: Marlton, New Jersey – Warm, Spring happiness is taking over Bunny photo experiences as families and friends prepare for the joy of Holiday Magic LIVE beginning on Tuesday, March 14, 2023.  

Excited to welcome Bunny back, Cherry Hill Programs has organized special events that will make this season sparkle more than ever! Events include Pet Parties and sensory-friendly events at participating locations. New this season, Cherry Hill Programs brings Pastel Parties (every Tuesday) to all locations (all guests are welcome on Tuesdays – with or without pastel apparel) in collaboration with their charitable partner, St. Jude Children's Research Hospital.

“The Bunny Magic experience is so important to keep the spirit of Easter alive; and that includes the new along with the traditional,” said Liz Scoropanos, VP of Retail Operations at CHP. “Creative Bunny photos & special events will live on as holiday memories that families can cherish year after year.” 

Holiday Magic LIVE events at CHP’s partner retail centers and venues across the United States, Canada and Puerto Rico are thrilling for everyone, even pets!    

Here’s how guests can get in on the fun:   

  • PET PARTIES. At select locations, pet events are planned in collaboration with CHP’s Magic of Giving charity partner, The Humane Society of United States. Families are welcome to bring their favorite furry friends and can donate to support of The Humane Society at the photo experience at US locations. Find a participating location at  
  • BUNNY CARES. CHP hosts sensory-friendly events in partnership with venue hosts. These events are also known as Caring Bunny (Simon locations), Sensitive Bunny (Washington Prime Group locations) & Quiet Time with Bunny (RioCan locations).
    At participating locations across the United States and Canada, sensory-friendly events are offered before regular shopping hours. In partnership with Autism Speaks and Autism Speaks Canada, a long-standing Magic of Giving charity partner of Cherry Hill Programs. CHP is grateful to bring experiences to children and families of all ages and abilities in an environment that helps enjoy the magic of Bunny. Find a participating location at
  • PASTEL PARTIES.  Every Tuesday, friends, families and children will dress up in their favorite spring pastel attire and accessories to spruce up traditional Bunny photos during Pastel Parties. Pastel Parties were created in collaboration with CHP’s Magic of Giving charity partner, St. Jude Children’s Research Hospital, and guests can book a reservation now at to donate to St. Jude or onsite if visiting Bunny on a Tuesday at US-based locations.

“Hop into the magic of spring with Holiday Magic LIVE, themed Bunny photo experiences,” said Chris Landtroop, Vice President of Marketing & Communications at Cherry Hill Programs. “We can’t wait to see families capture the magic this Easter with our favorite traditions – Bunny photos!”   

Guests can bring home their Bunny Magic experience with a commemorative photo package. The best value is Package A which includes access to digital images and an online, personalized gift shop, a limited edition 2023 holiday postcard, 6x8, 4x6, 3x5, and wallet photo prints. Additional photo package information is available at    

Bunny Magic photo experience reservations open on March 10, 2023 at where guests can secure their spot to visit Bunny. Guests who pre-book at will receive two free gifts valued at $25, including a free issue of Highlights or High Five magazine, specially created for kids ages 6-12 and 3-5, respectively. Highlights magazines encourage curiosity, creativity, caring and confidence. Magazines will be shipped directly to the home of each guest.

About Cherry Hill Programs

Cherry Hill Programs captures the Magic to celebrate moments for a lifetime. In partnership with famous landmarks, attractions, and signature retail venues across North America, CHP is the industry-leader in experiential holiday and souvenir photography. Through a combination of proprietary reservation software, innovative technology, accessible download portals, and complete photography operation implementation – from recruiting and training to collaborative marketing – our mission is simple: to bring magic to every experience. Learn more at