MARLTON, NJ – October 28, 2025 – Cherry Hill Programs (CHP), the premier provider in experiential holiday photography, and Crayola, the global leader of color and creativity, are joining forces to create unforgettable experiences and make this holiday season brighter, bolder and bursting with creativity.
Just in time for the 2025 holiday season, the collaboration enhances the guest experience at Santa Magic photo operations across the United States, Canada, and Puerto Rico by gifting each guest an exclusive creative bonus, a free 3-month trial to Crayola Create and Play, offering art, coloring, STEAM, and STEM activities to build creative confidence for curious kids.
Together, Cherry Hill Programs and Crayola are spreading cheer and bringing imagination to life both at the photo set and at home. CHP’s Santa Magic photo experiences bring families face-to-face with Santa in hundreds of locations nationwide, while Crayola’s award-winning Create and& Play app extends the magic beyond the visit, keeping kids immersed in colorful hands-on fun all season long.
“Cherry Hill Programs is all about making memories that last a lifetime,” shared Mary Shoemaker, Director of Marketing and Communications for CHP. “Partnering with Crayola allows us to extend that magic beyond the photo experience. The Crayola Create and Play app helps families foster imagination, learning, and creativity, values that align perfectly with our mission to make every moment magical.”
“At Crayola, we believe in inspiring creativity and bringing families together through colorful experiences,” said Anna Roca, Head of Global Partnerships & Promotions. “Partnering with Cherry Hill Programs allows us to build upon that mission into the holiday season, creating magical moments that spark imagination and joy for all ages.”
Exclusive Offer at Select Santa Magic Locations
Santa Magic photo experience reservations are now available at whereissanta.com. Guests who visit select Santa Magic locations and purchase Package A+ will receive two complimentary children’s admission tickets to their local Crayola Experience attraction, where dozens of colorful and creative activities and a full day of fun await. Guests will also receive details to redeem their complimentary three-month trial of Crayola Create and Play after booking their Santa photo experience.
Participating locations include:
• The Florida Mall – Orlando, FL
• The Shops at Willow Bend – Plano, TX
• Lehigh Valley Mall – Whitehall, PA
• Palmer Park Mall – Easton, PA
This exciting addition infuses the holiday season with vibrant hues, imaginative experiences, and festive delight – connecting the Santa Magic photo experience with Crayola’s world of creativity and hands-on fun.
About Cherry Hill Programs
Cherry Hill Programs captures the Magic to celebrate moments for a lifetime. Partnering with famous landmarks, attractions, and premier retail venues across North America, CHP is the industry leader in experiential holiday and souvenir photography. Through proprietary reservation software, innovative technology, and comprehensive photography operations—from staffing to marketing—CHP’s mission is simple: to bring magic to every experience. Learn more at cherryhillprograms.com.
About Crayola
Crayola LLC, based in Easton, Pa., and a subsidiary of Hallmark Cards, Incorporated, is a global leader in creative experiences Through its innovative and vibrant portfolio of art tools and learning resources, licensed offerings and partnerships, toys, live action and animated content, and digital and location-based experiences, the iconic brand has unleashed imaginations and enabled colorful self-expression for more than 120 years. Crayola is committed to nurturing creativity as a lifelong journey. From sparking a child’s first artistic adventure and helping parents and educators raise creatively alive children, to inspiring adults to embrace their creative spirit, the brand empowers individuals of all ages to explore, discover, celebrate and connect through the joy of making. For more information, visit www.crayola.com or join the community at www.facebook.com/crayola.
About Crayola Create and Play
Crayola Create and Play is the official Crayola app for curious kids to learn through fun, creative play! Explore dozens of art, coloring, and educational activities and discover interactive digital learning experiences where curiosity and exploration come to life! Crayola Create and Play is available for download through the App Store and Google Play