Press Releases

Cherry Hill Programs Brings the Magic of Giving to St. Jude Children’s Research Hospital
CHP is a proud partner of St. Jude Children's Research Hospital

MARLTON, N.J. (Sept. 22, 2022) – Cherry Hill Programs has unveiled a new fundraising campaign to benefit the lifesaving mission of St. Jude Children’s Research Hospital: Finding cures. Saving children.® Every Tuesday, Nov. 25 through Dec. 13, 2022, Cherry Hill Programs will host themed PJ Parties where customers can donate to St. Jude.

As the industry leader in experiential photography, Cherry Hill Programs delivers exceptional Santa Magic photo experiences to millions of families across North America annually and, through their Magic of Giving program, is committed to enhancing lives and building community through philanthropic efforts.

This partnership provides an opportunity for families taking holiday photos with Santa to donate and help St. Jude families during the season of giving back. Because of generous supporters and partners like this, families never receive a bill from St. Jude for treatment, travel, housing or food so they can focus on helping their child live.

“Wearing matching and holiday-themed PJs brings comfort and joy to so many families each year during the holidays. But there are also many children and families who are not able to be home for the holidays,” said Chris Landtroop, Cherry Hill Program’s Vice President of Marketing and Communications. “We’re proud to be able to invite families across the country to not only share special moments together, but also share the gift of giving back by supporting St. Jude families during this special time of year.”

Weekly PJ Parties, one of Cherry Hill Program’s Holiday Magic Live events, add extra magic to guests’ holiday photo experiences. PJ Parties take place every Tuesday at hundreds of locations across the United States, Canada, and Puerto Rico. Guests can participate by wearing their favorite sleepwear to capture Santa Magic photos, combining two favorite holiday traditions in one. All photo experience guests can share in the Magic of Giving by donating to St. Jude during checkout on Tuesdays, even if they are not cozied up in pajamas.

“We are thankful for the generosity of our friends at Cherry Hill Programs as they invite customers to support the lifesaving mission of St. Jude during the holiday season,” said Steve Froehlich, Chief Revenue Officer for ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Through fun and family-friendly programs like the Magic of Giving, St. Jude will be able to help even more families by advancing its ongoing $12.9 billion strategic plan aimed at saving even more of the 400,000 children around the world with cancer each year.”

PJ Parties take place at all of CHP’s Santa Magic photo experiences this holiday season and can be located at

To learn more about other ways CHP gives back, visit

About St. Jude Children’s Research Hospital®

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20% to more than 80% since the hospital opened in 1962. St. Jude won’t stop until no child dies from cancer. St. Jude shares the breakthroughs it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Join the St. Jude mission by visiting, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.

About Cherry Hill Programs

Cherry Hill Programs captures the Magic to celebrate moments for a lifetime. In partnership with famous landmarks, attractions, and signature retail venues across North America, CHP is the industry-leader in experiential holiday and souvenir photography. Through a combination of proprietary reservation software, innovative technology, accessible download portals, and complete photography operation implementation – from recruiting and training to collaborative marketing – our mission is simple: to bring magic to every experience. Learn more at