New Jersey. March 14, 2023: Cherry Hill Programs (CHP) is proud to announce its partnerships with Autism Speaks, Autism Speaks Canada, The Humane Society of the United States, and St. Jude Children’s Research Hospital® through its 2023 Magic of Giving campaign. To date, CHP has collected over $2 million in donations on behalf of charitable organizations by inviting guests to share in the Magic of Giving at holiday photo experiences across North America.
The industry leader in experiential photography, Cherry Hill Programs (CHP) has made giving back to our communities an integral part of its mission to bring magic to every experience. The Magic of Giving raises awareness about the missions of its charitable partners and collects donations on their behalf at whereisbunny.com and more than 600 retail centers in the United States, Canada, and Puerto Rico.
CHP’s 2023 Magic of Giving partners and corresponding Holiday Magic LIVE events, created to inspire guests to give back, include:
Autism Speaks, Autism Speaks Canada, and Bunny Cares
Together with Autism Speaks and Autism Speaks Canada, CHP hosts Bunny Cares events to allow people of all ages and abilities to enjoy Bunny Magic photo experiences in an inclusive, sensory-friendly environment. Guests are invited to donate to Autism Speaks and Autism Speaks Canada online when booking their photo experience and on site at participating locations. To date, CHP has collected $1.5 million dollars in guest donations on behalf of Autism Speaks. CHP has been a proud partner of Autism Speaks since 2015 and Autism Speaks Canada since 2015.
The Humane Society of the United States and Pet Parties
CHP supports The Humane Society of the United States through pet events, dedicated time for pets to share in Bunny Magic photo experiences. Guests are invited to donate to The Humane Society online when they book their reservation at whereisbunny.com or on site at participating locations during Pet Parties. CHP has been a proud partner of The Humane Society since 2021.
St. Jude Children’s Research Hospital® and Pastel Parties
This year, CHP is proud to partner with St. Jude Children’s Research Hospital® through Pastel Parties. Each Tuesday at participating Bunny photo locations, these themed events combine two favorite traditions in one, wearing pastel apparel and accessories while capturing photos with Bunny. CHP will collect donations on behalf of St. Jude Children’s Research Hospital® when they book their reservation at whereisbunny.com or at checkout when they visit Bunny on Tuesdays during Pastel Parties. CHP’s objective is to support St. Jude’s mission: Finding cures. Saving children.®
100% of donations will go directly to St. Jude.
Guests have three opportunities to support these charitable causes. Guests can make a $1, $5, $10, or a “keep the change” contribution for charitable partners onsite when they checkout with their photo package during designated times. Guests can donate to any Magic of Giving partner any time online when they book their reservation at whereisbunny.com. CHP also invites the community to give back to the charitable partners directly on their websites by visiting magicofgiving.whereisbunny.com.
“We are thrilled that so many families find sharing the Magic of Giving just as impactful as their annual Easter traditions: Bunny photos,” said Chris Landtroop, CHP’s Vice President of Marketing & Communications. “We are truly humbled that our connections with millions of families across North America allows us the opportunity to amplify the voices of our philanthropic partners and support their important causes.”
“Excited by our guests’ enthusiasm to join in the Magic of Giving, we’ve added more opportunities for them to support those in need this year with our collaboration with St. Jude Children’s Research Hospital® and Pastel Parties on Tuesdays,” she added.
To learn more about the Magic of Giving, visit magicofgiving.whereisbunny.com
Bunny Cares, sensory-friendly events, are offered as Caring Bunny at Simon mall locations, as Sensitive Bunny at Washington Prime Group mall locations and Quiet Time with Bunny at RioCan mall locations. Pet Parties are offered as Besties & Bunny at Washington Prime Group mall locations.
About Cherry Hill Programs
Cherry Hill Programs captures the Magic to celebrate moments for a lifetime. In partnership with famous landmarks, attractions, and signature retail venues across North America, CHP is the industry-leader in experiential holiday and souvenir photography. Through a combination of proprietary reservation software, innovative technology, accessible download portals, and complete photography operation implementation – from recruiting and training to collaborative marketing – our mission is simple: to bring magic to every experience. Learn more at cherryhillprograms.com.
About Autism Speaks
Autism Speaks is dedicated to promoting solutions, across the spectrum and throughout the life span, for the needs of individuals with autism and their families. They do this through advocacy and support; increasing understanding and acceptance of people with autism; and advancing research into causes and better interventions for autism spectrum disorder and related conditions.
About Autism Speaks Canada
Autism Speaks was founded in the U.S. in 2005, with Autism Speaks Canada becoming incorporated a year later. Since inception, both charities continue to make extraordinary contributions in North America. The autism landscape has seen considerable change and we have listened and learned from our community; evolving along the way. Autism Speaks Canada continues to collaborate with the autism community to enhance lives today and accelerate a spectrum of solutions for tomorrow.
About The Humane Society of the United States
Founded in 1954, The Humane Society of the United States fights the big fights to end suffering for all animals. Together with millions of supporters, they take on puppy mills, factory farms, trophy hunts, animal testing and other cruel industries. With their affiliates, they rescue and care for tens of thousands of animals every year. They fight all forms of animal cruelty to achieve the vision behind their name: A humane society.
About St. Jude Children’s Research Hospital
St. Jude Children's Research Hospital, founded in 1962, is a leading pediatric treatment and research facility focused on children's catastrophic diseases, treating the toughest childhood cancers and pediatric diseases. The hospital costs about US$2.8 million a day to run, but patients are not charged for their care.