Press Releases

Cherry Hill Programs and Crayola Partner to Bring Extra Color to Bunny Photos

27th of February – Marlton, NJ – Cherry Hill Programs (CHP), the industry leader in experiential holiday photography, is partnering with Crayola to bring creativity and color to families this spring through an exciting Bunny season collaboration.

Just in time for Easter, this seasonal collaboration enhances the Bunny Magic photo experience at locations across North America. Families who reserve their Bunny Magic visit online will receive an exclusive creative bonus: three free months of the Crayola Scribble Scrubbie Pets App, a playful digital experience that encourages imagination, responsibility, and creative expression through pretend pet play for kids.

Together, Cherry Hill Programs and Crayola are extending the joy of Bunny Magic beyond the photo set and into homes everywhere. While Bunny Magic photo experiences give families a joyful way to celebrate spring and capture meaningful memories, the Crayola Scribble Scrubbie Pets App keeps kids engaged with colorful pet care and creative activities long after their visit, bringing creativity into everyday play.

“Bunny Magic is all about joy, connection, and celebrating moments that matter,” said Mary Shoemaker, Director of Marketing at Cherry Hill Programs. “Partnering with Crayola allows us to extend that experience beyond the photo. The Scribble Scrubbie Pets App gives families a fun, creative way to keep the magic going at home, and it aligns perfectly with our mission to create meaningful moments for every family.”

“At Crayola, creativity is at the heart of everything we do,” said Anna Roca, Head of Global Partnerships & Promotions. “This partnership with Cherry Hill Programs brings creativity into a beloved spring tradition, giving families a colorful, interactive experience that inspires imagination and play well beyond their Bunny visit.”

Families can learn more and reserve their Bunny Magic experience at whereisbunny.com.

About Cherry Hill Programs

Cherry Hill Programs captures the Magic to celebrate moments for a lifetime. In partnership with famous landmarks, attractions, and signature retail venues across North America, CHP is the industry-leader in experiential holiday and souvenir photography. Through a combination of proprietary reservation software, innovative technology, accessible download portals, and complete photography operation implementation – from recruiting and training to collaborative marketing – our mission is simple: to bring magic to every experience. Learn more at cherryhillprograms.com.

About Crayola

Crayola LLC, based in Easton, Pa., and a subsidiary of Hallmark Cards, Incorporated, is a global leader in creative experiences Through its innovative and vibrant portfolio of art tools and learning resources, licensed offerings and partnerships, toys, live action and animated content, and digital and location-based experiences, the iconic brand has unleashed imaginations and enabled colorful self-expression for more than 120 years. Crayola is committed to nurturing creativity as a lifelong journey. From sparking a child’s first artistic adventure and helping parents and educators raise creatively alive children, to inspiring adults to embrace their creative spirit, the brand empowers individuals of all ages to explore, discover, celebrate and connect through the joy of making. For more information, visit www.crayola.com or join the community at www.facebook.com/crayola.

About Scribble Scrubbie Pets App

Inspired by Crayola’s beloved #1 selling toy, the Crayola Scribble Scrubbie Pets app brings creative pet fun to life in a vibrant 3D digital world built for safe, imaginative play. Kids can collect and unlock over 100 adorable pets, customize them using signature Crayola coloring tools, and care for their companions through engaging activities like feeding, grooming, and washing. Blending creativity with meaningful pretend play, the app encourages empathy, responsibility, and imaginative storytelling as children design, nurture, and bond with their pets. Developed in partnership with Red Games Co., an award-winning studio recognized by Fast Company as one of the Most Innovative Companies in Gaming, Crayola Scribble Scrubbie Pets is now available on the App Store and Google Play. Learn more at: https://www.scribblescrubbiepets.app/