Press Releases

Cherry Hill Announces: BUNNY IS BACK! And hopping to a location near you!


Cherry Hill Announces: BUNNY IS BACK! And hopping to a location near you!

New Jersey. February 24, 2021: The “Easter” name was inspired by an ancient England goddess known as Eostre who was celebrated at the start of spring. As we tip-toe back to normalcy, celebrating the season like a goddess only seems fitting. 2020 was filled with many unanticipated challenges – and one of our greatest disappointments was being denied the opportunity to provide Easter Magic across the US.

Spring of 2020 was sad without our loveable Bunny and all the magic Bunny visits bring. So we’ve been anxiously awaiting this spring since last April – and it’s almost here!

Don’t get us wrong – we had a blast during Santa season! Photos with Santa are always a wonderful time, but the seasons are changing and we’re jumping into the Easter spirit! Trust us – Wendell the Bunny never looked so good!

Perfect from beginning to end, your Bunny Magic experience will be a moment to remember again and again. Inspired by Pantone’s Spring 2021 color trends, Easter holiday photos are customized with limited-edition photo borders that encourage all the pastel spring feels. Pinks and greens and purples and blues – every hue for each of you!

We’re so excited for Easter, and we’re equally committed to the health and wellbeing of our incredible staff and amazing customers. We will we practice social distancing, face covering safety and enhanced sanitization per CDC recommendations. Please review Safety Guidelines before your Bunny Magic experience.

Most sets open on Wednesday, March 17th, 2021 and close on Saturday, April 3rd, 2021. For reservations, hours of operation and availability, visit Reservations are encouraged to effectively monitor capacity. Walk-up visits are available as space allows.

That’s right! Bunny is back – and better than ever! Your Bunny visit will be filled with instant energy and all the sparkle! Decked out in festive, dapper attire, Wendell the Bunny is jumping with joy to see all the girls and boys. So bring your family and friends for professional holiday photos guaranteed to create Easter memories to remember! Your Bunny Magic experience can only be described as: SIMPLY AWESOME!

Are you ready for the most exciting Easter tradition? We’ll see you there! Let #BunnyMagic commence!

General Media Inquiries
Chris Landtroop + Ed Warchol


Cherry Hill Programs (CHP) delivers unforgettable memories, captured with high-resolution digital images that our guests cherish year after year. In partnership with famous landmarks, attractions, signature shopping centers, and hotel destinations across North America, Cherry Hill Programs delivers millions of magical experiences annually with iconic backdrops and cityscapes as well as authentic Santas and Easter Bunnies for the young and young-at-heart. Cherry Hill Programs is the industry-leader in experiential photography, operating holiday experiences in over 800 venues across the U.S., Canada, and Puerto Rico during the Christmas and Easter seasons, while Photogenic, the souvenir division of Cherry Hill Programs, delivers iconic souvenir experiences in dozens of popular U.S. tourist destinations and landmarks year-round. Through a proprietary combination of appointment setting software, digital camera technology, point of sale equipment, and digital delivery platform as well as a nationwide network of holiday characters, recruiters, field managers, IT, and logistics professionals, our mission simply stated is: Delivering a magical experience—every time.