Press Releases




New Jersey. March 8, 2021: Cherry Hill Programs, the industry leader in holiday and experiential photography, is excited to bring back Easter Bunny photos in Spring 2021. With a short and sweet season launching soon, now is the time to reserve the Bunny Magic experience!

Bunny is back and better than ever! Don’t miss the favorite spring tradition – visiting Wendell the Bunny! Guaranteed to be an amazing experience – from the moment Bunny is located on, to booking a reservation and pre-purchasing photo packages online, to the real-life Bunny visit and holiday photography experience.

Finding Bunny is simple. Go to and enter the zip code, city, or local mall to locate Bunny. Then, a pre-populated calendar prompts the Guest to select a date and time to reserve the Bunny Magic experience.

Click here to find Bunny now!

Availability is limited, and Cherry Hill Programs recommends selecting a reservation time as soon as possible. After the time and date are selected, Guests can select their Bunny Magic experience from four exciting photo package options. Photo packages are curated to Guests’ needs by a series of Customer Surveys. Easter Photo Packages include digital and print images, access to the digital download portal, exclusive 2021 Easter photo borders, additional poses, discounted access to Cherry Hill Programs’ digital experience (My Photo), and more! If Guests are unable to decide which photo package works for their experience before the Bunny visit – no worries! Reservations can be scheduled without being tied to a photo package selection. Guests can finalize photo package and purchase at the time of the Bunny visit.

Perfect from beginning to end, the Bunny Magic experience is a moment to remember.

CHP is so excited for Easter and is equally committed to the health and wellbeing of their incredible staff and amazing customers. Reservations and pre-purchasing allow Cherry Hill Programs to create a safe, contactless experience.

At the Bunny visit, Guests can expect and prepare for CDC recommended best practices such as social distancing, face coverings and enhanced sanitization. Cherry Hill Programs recommends reviewing Safety Guidelines before arriving at the Bunny Magic experience. Click here to read Safety Guidelines now.

Most importantly: Bunny is back and bringing instant energy and sparkle to hundreds of locations across the United States. It’s time to celebrate with everyone’s favorite Easter tradition! But Bunny won’t be around for long, and space is limited. Reserve the 2021 Bunny Magic experience today.

Click here to book your reservation to visit Bunny NOW!

Reservations are encouraged. Walk-up visits available as space permits. Additional photo prints available for purchase at the Bunny Magic experience. Limited-edition Easter holiday picture frames are available for purchase at the time of the Bunny visit.

As a special thanks, Cherry Hill Programs offers Bunny Magic Guests exclusive access to My Photo – the digital holiday photography experience. The Bunny Magic Photo Pass can be purchased at the Bunny Magic experience for only $9.99 – 50% off with photo package purchase. The Bunny Magic Photo pass includes unlimited seasonal access, limitless photo uploads, social media sharing, and unrestricted downloads on their spring-themed digital product. Click here to learn more about My Photo!


Cherry Hill Programs (CHP) delivers magical experiences, captured with high-resolution digital images that our guests cherish year after year. In partnership with famous landmarks, attractions, signature shopping centers, and hotel destinations across North America, Cherry Hill Programs delivers millions of magical experiences annually with iconic backdrops and cityscapes as well as authentic Santas and Easter Bunnies for the young and young-at-heart. Cherry Hill Programs is the industry-leader in experiential photography, operating holiday experiences in over 800 venues across the U.S., Canada, and Puerto Rico during the Christmas and Easter seasons, while Photogenic, the souvenir division of Cherry Hill Programs, delivers iconic souvenir experiences in dozens of popular U.S. tourist destinations and landmarks year-round. Through a proprietary combination of appointment setting software, digital camera technology, point of sale equipment, and digital delivery platform as well as a nationwide network of holiday characters, recruiters, field managers, IT, and logistics professionals, our mission simply stated is: Delivering a magical experience—every time.