Press Releases

Becky Gilstrap Returns as Recruiting Manager at Cherry Hill Programs


New Jersey. June 25, 2021: Cherry Hill Programs, the market leader in holiday and souvenir experiential photography, is excited to welcome back Becky Gilstrap as she returns to her role as a Recruiting Manager with the Retail Recruiting & Talent Management for Cherry Hill Programs effective June 17, 2021.

Since beginning her holiday photography career in 2003, Becky has worked several roles within the organization. From local manager at The Irving Mall in Texas, to a district manager for our Mid-West Region, Becky has worked many years as a field team member, which provided her with a wealth of knowledge on operations, as well as many valuable relationships. In 2007, Becky joined the Santa Central team, and has nurtured the relationships she made during her time in the field to become a very successful Santa Recruiter.  

Prior to joining Cherry Hill Programs, Becky worked in accounting and management, skills that aided her transition into the Santa Central team.  Jenny Miley, Director Retail Recruiting & Talent Management, remarks on Becky’s return to Santa Central, “Becky is skilled at relationship building and has developed many successful, professional friendships over the years. I am confident our Santa family and network will be pleased knowing Becky has returned after her short break from the industry. It is because of employees like Becky that we are able to provide a magical experience to all of our guests. Please join me in welcoming Becky back to our team!”


Cherry Hill Programs delivers unforgettable memories, captured with high-resolution digital images that Guests cherish year after year. In partnership with famous landmarks, attractions, signature shopping centers, and hotel destinations across North America, Cherry Hill Programs delivers millions of experiences annually with iconic backdrops and cityscapes as well as authentic holiday traditions with Santa and Bunny for children and families everywhere. Cherry Hill Programs is the industry-leader in experiential photography, providing virtual, digital and in-person holiday and souvenir experiences in hundreds of venues across North America. Through a combination of proprietary reservation software, innovative technology, accessible photo download portals and complete photography solution implementation from recruiting and training quality holiday characters, local leadership and field staff - our mission is simple: to bring magic to every experience.

Click here to read more about Photogenic, the Souvenir Division of Cherry Hill Programs.

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Cherry Hill Programs was acquired by Keystone Capital in December 2015 and Photogenic Inc. was acquired in May 2019.