Press Releases



DATE (Cherry Hill, NJ) — Gary the Elf and Audri the Elf are the two newest members of Santa’s Workshop! Cherry Hill Programs (CHP), the industry leader in experiential photography, is proud to name employees Gary Hankton and Audri Murillo as the first winners of the Elf Spotlight program, a component of the Magic Heroes campaign. Their prize is to become elf characters for the holiday season. Designed to celebrate field employees who help bring the magic to every guest by delivering amazing holiday and souvenir experiences, Hankton and Murillo were nominated by their peers at CHP as leaders in their field. Each year, employees will have the opportunity to nominate others as part of the Magic Heroes campaign.

When asked about becoming an elf, Murillo said, “I love working with Santa. Santa Magic is one of my favorite venues so becoming an elf was pretty exciting!” She continued, “Working with Cherry Hill Programs is great. The various venues we get to go to are fun and cool, just like the people I work with.”

Encouraging staff teamwork and collaboration, everyone at CHP takes pride in helping guests capture moments that last a lifetime. And the corporate office is quick to thank them. “Our employees bring the magic to our guests,” said Chris Landtroop, Vice President, Marketing and Communications at Cherry Hill Programs. “The Elf Spotlight program was created to celebrate field staff who capture moments to remember for millions of people year after year. The best part is that those spotlighted are nominated by other employees for their inspirational work and are immortalized as an illustrated elf as part of our Santa Magic family.”

The Magic Hero program recognizes and celebrates the tremendous direct efforts of the front-line talent in the creation of lasting memories for experiential photography guests, bringing Cherry Hill Programs’ mission to reality.  Each Magic Hero serves to recognize the warm, welcoming faces who go above and beyond every day to make each experience magical at venues across the country. Any CHP employee can identify and applaud staff members monthly by nominating them for their inspirational, encouraging and collaborating work ethic and spirit.

Join the Cherry Hill Programs’ Holiday Team

Cherry Hill Programs believe exceptional experiential photography is achieved through incredible customer service, teamwork, learning and innovation. Join the CHP team to bring magic to every experience by capturing moments that last a lifetime. Build Your Career. Bring the Magic!

Cherry Hill Programs' Holiday Division is in search of festive, professional leaders and Santa characters to bring the magic to life this holiday season. Apply to join the team that celebrates and commemorates the Santa Magic of holiday experiences across the United States, Canada and Puerto Rico. Click here to apply or learn more.

Cherry Hill Programs strives to provide a positive work environment that values excellence in safety and quality, free from discrimination and harassment. Every CHP employee plays a part in our Company’s success and making this a great place to work. At CHP, our people are the heart of our organization and the foundation of our success. Driven by our core values of safety, diversity, integrity, and collaboration, we strive to promote a culture which supports and encourages creativity, fairness, and inclusion.

About Cherry Hill Programs:

Cherry Hill Programs captures the Magic to celebrate moments for a lifetime! In partnership with famous landmarks, attractions, signature retail venues, and hotel destinations, CHP is the industry-leader in experiential photography, providing virtual, digital, and live holiday + souvenir photography experiences in venues across North America. Through a combination of proprietary reservation software, innovative technology, accessible download portals and complete photography operation implementation - from recruiting and training to collaborative marketing - our mission is simple: to bring magic to every experience.