Press Releases

Chris Landtroop Promoted to Vice President of Marketing and Communications at CHP


New Jersey. July 1, 2021: Cherry Hill Programs, the industry leader in souvenir and holiday experiential photography, promotes Chris Landtroop to Vice President of Marketing and Communications effective July 5, 2021.

Originally hired as the Marketing Communications and Content Manager in December 2020, Chris quickly demonstrated her extensive knowledge by implementing program transitions that optimized marketing functions to achieve company-wide business goals. Her immediate execution of strategic improvements earned her a promotion to Director of Marketing in March 2021. Her continued efforts to transform the future of marketing for the Souvenir and Holiday divisions have proven to generate a thought leadership positioning that led to her a second promotion announced today. Promised to situate CHP as a global trend setter, Chris will drive marketing initiatives that elevate customer and client experiences as the Vice President of Marketing and Communications.

Steve Craig, CEO of Cherry Hill Programs, shares, “I have been extremely impressed with Chris since she joined the team last year. Her collective experience and unique knowledge in all areas of Marketing, Business Development and Strategic Partnerships are a centerpiece of the future growth of CHP. I look forward to watching the magic Chris creates that continuously strengthen our Marketing objectives and foster an enhanced experience for our Guests and clients alike.”

Since her employment at CHP, Chris has launched numerous campaigns that generate brand awareness, boost company morale and reach their diverse, B2M audience. She introduced The Holiday Blog, your favorite place for DIY projects, tasty recipes, fun ideas and family activities to celebrate holiday magic all year long. This campaign was developed to annualize B2C engagement between the Easter and Christmas seasons while kick-starting a collective campaign to align the Souvenir and Holiday divisions since the acquisition of Photogenic Inc. in 2018.

She also developed Build Your Career. Bring the Magic!, a recruiting campaign that works to reach and convert quality candidates for field and corporate employment opportunities while simultaneously celebrating the successes of current employees through recognition and appreciation. To provide recruiting and hiring solutions that make a lasting impact, the campaign unfolded through CHP's belief that exceptional experiential photography is achieved through incredible customer service, teamwork, learning and innovation.

Chris Landtroop expresses, “I’m incredibly grateful to work for a company guided by a pivotal leadership team that believes in investing in their employees and creating career advancement opportunities. I am committed to delivering data-driven results through strategic marketing that will create the iconic future of CHP. As we continue this journey of growth, I’m ecstatic to be part of the leadership that paves the way for the future of experiential photography!”

In her new role, Chris will direct Marketing and Communications by expanding the internalization of marketing functions, prioritizing public relations, creating new career opportunities through specific job positions that enhance the Marketing department, developing a team of talented marketers and aligning internal strategies across divisions through powerful campaigns.

Focused on assembling a dynamic marketing department, Chris concentrates on developing the skills of her team members who are behind the marketing magic that happens each day. Ivan Genov, Digital Marketing Specialist, comments, “If you look up “driven” and “enthusiastic” in the dictionary, don't be surprised to see Chris’s picture. As a strategist, she has her finger on the pulse of marketing, consistently predicting trends ahead of time. As a leader, Chris is extremely knowledgeable, empathetic, innately didactic, always nudging each member of her team to become the best version of themselves. She doesn’t shy away from taking a supporting role when it comes to building leadership skills in others – and that’s the reason I followed her to Cherry Hill Programs when she left our previous place of employment. She is the marketing strategist and corporate leader you can trust.”


Cherry Hill Programs delivers unforgettable memories, captured with high-resolution digital images that Guests cherish year after year. In partnership with famous landmarks, attractions, signature shopping centers, and hotel destinations across North America, Cherry Hill Programs delivers millions of experiences annually with iconic backdrops and cityscapes as well as authentic holiday traditions with Santa and Bunny for children and families everywhere. Cherry Hill Programs is the industry-leader in experiential photography, providing virtual, digital and live holiday and souvenir photography experiences in hundreds of venues across North America. Through a combination of proprietary reservation software, innovative technology, accessible photo download portals and complete photography solution implementation from recruiting and training quality holiday characters, local leadership and field staff - our mission is simple: to bring magic to every experience.

Click here to read more about Photogenic, the Souvenir Division of Cherry Hill Programs.

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Cherry Hill Programs was acquired by Keystone Capital in December 2015 and Photogenic Inc. was acquired in May 2018.