CHERRY HILL PROGRAMS ANNOUNCES TWO PIVOTAL POSITIONS TO ENHANCE ITS MARKETING TEAM.
Digital Marketing Specialist and Marketing Data Analyst
Cherry Hill Programs, the market leader in experiential photography, announces Maksud Rahman as Marketing Data Analyst and Ivan Genov, Digital Marketing Specialist.
In September 2018, Photogenic, Inc. (PGI) and Cherry Hill Programs (CHP) joined forces. Led by CEO Steve Craig, this powerful pair continues to dominate the photography industry despite 2020’s endless challenges and changes.
As Cherry Hill Programs continues to pave the way in holiday experiential photography, they’re committed to enhancing marketing efforts that impact the end-user. Leading the photography industry, Cherry Hill Programs works to internalize marketing initiatives and in support of this new initiative, they’ve announced employment positions: Marketing Data Analyst and Digital Marketing Specialist.
Chief Strategy Officer, John Barbieri states: “I’m so excited to have Ivan and Maksud onboard. They will play critical roles as we strategically expand the scope and scale our current marketing strategy to best serve our clients and end customers.”
Maksud Rahman named Marketing Data Analyst
Maksud is a known marketing specialist with an analytical eye guaranteed to drive digital marketing strategies. In his previous position, Maksud led web management and design while supporting the team with inspirational creatives and weekly and monthly marketing dashboards.
Maksud shares thoughts on his new role by stating: “I’m super excited by the opportunity to provide market research and create possibilities through analytics and reporting. My career has navigated through various marketing forms – from graphic design to web development through collecting data and analyzing content. I’ve dedicated my career to deliver visible, democratized statistics to make data-driven decisions, and ultimately, authentic business growth.
My enthusiasm to serve all individuals with a company equally committed was the basis of my choice to join the team. I believe data and insights have powerful stories to tell, and we need to hear them in real-time to achieve business transformation. Over the years, I’ve experienced the art of marketing, and I am excited to continue creating prideful art in my new role as Marketing Data Analyst.”
Ivan Genov appointed Digital Marketing Specialist
Ivan holds a BA in Public Relations and a master’s degree in Media and PR Communications. Most recently, Ivan led digital marketing initiatives for Black Swan, a global holdings company. His project management and campaign leadership paired with analytics and reporting fostered optimization across all digital marketing areas including email, social media, and search engine. Ivan’s innate integrity, motivation and interpersonal skills makes him an asset for any company, and we’re excited to have him on board at Cherry Hill Programs and Photogenic Inc.
Ivan comments on his new employment, stating: “I’m thrilled by the opportunity to join CHP and Photogenic’s marketing efforts as their Digital Marketing Specialist. As a somewhat sentimental person, Cherry Hill Programs’ and Photogenic’s missions resonate with me on a deep, personal level, so I look forward to employing my area of expertise for something I believe in. I’ve dedicated my career to providing actionable insights, based on a data-driven, empathetic customer approach. I firmly believe this is the place where my knowledge and best practices will not only be put to good use, but be elevated even further, and I am definitely looking forward to the challenges this position will bring.”
Chris Landtroop shares, “I’m so excited to welcome Ivan and Maksud to our marketing team. Their energy and expertise are an asset to the team. I look forward to watching them push our digital marketing efforts to the next level.”
ABOUT CHERRY HILL PROGRAMS:
Cherry Hill Programs (CHP) delivers unforgettable memories, captured with high-resolution digital images that our guests cherish year after year. In partnership with famous landmarks, attractions, signature shopping centers, and hotel destinations across North America, Cherry Hill Programs delivers millions of magical experiences annually with iconic backdrops and cityscapes as well as authentic Santas and Easter Bunnies for the young and young-at-heart. Cherry Hill Programs is the industry-leader in experiential photography, operating www.CreateHolidayMagic.com and in-person holiday experiences in 700 venues across the U.S., Canada, and Puerto Rico during the Christmas and Easter seasons, while Photogenic, the souvenir division of Cherry Hill Programs, delivers iconic souvenir experiences in dozens of popular U.S. tourist destinations and landmarks year-round. Through a proprietary combination of appointment setting software, digital camera technology, point of sale equipment, and digital delivery platform as well as a nationwide network of holiday characters, recruiters, field managers, IT, and logistics professionals, our mission simply stated is: Delivering a Magical Experience—Every Time. Cherry Hill Programs was acquired by Keystone Capital in December 2015 and Photogenic Inc. was acquired in May 2019.