Press Releases

Cherry Hill Programs Announces Strategic Leadership Promotions to Further Unify Souvenir and Holiday Divisions

May 21, 2024. Marlton, New Jersey – Cherry Hill Programs (CHP), the industry leader in experiential photography, is proud to announce a series of strategic promotions aimed at enhancing and streamlining operations across its Souvenir and Holiday divisions.

Liz Scoropanos Promoted to Senior Vice President of Retail and Souvenir Operations

As Cherry Hill Programs continues its commitment to strategic growth and operational excellence, Liz Scoropanos was promoted to Senior Vice President of Retail and Souvenir Operations. In her expanded role, Liz will spearhead efforts to unify the Holiday and Souvenir divisions, leveraging synergies between the two to drive innovation, optimization and customer experience enhancement. This strategic alignment underscores CHP’s dedication to maximizing efficiency and effectiveness across all facets of business, positioning Cherry Hill Programs for sustained success and accelerated growth in the dynamic retail landscape.

Kristal Holt Steps Up to Director of Retail Operations, Holiday Division

As part of CHP’s ongoing commitment to foster talent within ranks, CHP is pleased to announce Kristal Holt's promotion to Director of Retail Operations for the Holiday division. In her new position, Kristal will lead the Holiday Regional Manager team to ensure that holiday operations bring the magic to guests and partners alike.

Pamela Baraconi Expands Role as Senior Regional Manager of Retail and Souvenir Operations

Finally, CHP shares Pamela Baraconi’s promotion to Senior Regional Manager of Retail and Souvenir Operations. In this expanded role, Pamela will oversee Holiday and Souvenir operations for the West Coast region.

“This is an exciting step forward for Cherry Hill Programs,” says Sara Tsivikis, Vice President of Human Resources at CHP. “By unifying our leadership structure, we can leverage the strengths of both divisions, creating a more efficient and collaborative environment that ultimately benefits our guests, employees, and partners.”

These strategic promotions represent a significant step in the ongoing unification of the Souvenir and Holiday divisions, fostering greater collaboration and resource sharing. This structure aims to maximize synergies, optimize operations, and provide additional opportunities for cross-divisional learning and growth among team members.

ABOUT CHERRY HILL PROGRAMS
Cherry Hill Programs delivers unforgettable memories, captured with high-resolution digital images that Guests cherish year after year. In partnership with famous landmarks, attractions, signature shopping centers, and hotel destinations across North America, Cherry Hill Programs delivers millions of experiences annually with iconic backdrops and cityscapes as well as authentic holiday traditions with Santa and Bunny for children and families everywhere. Cherry Hill Programs is the industry-leader in experiential photography, providing virtual, digital, and live holiday and souvenir photography experiences in hundreds of venues across North America. Through a combination of proprietary reservation software, innovative technology, accessible photo download portals and complete photography solution implementation from recruiting and training quality holiday characters, local leadership, and field staff - our mission is simple: to bring magic to every experience.