Press Releases

Cherry Hill Programs Welcomes Techny Pro Felix Torres!

Cherry Hill Programs Welcomes Techny Pro Felix Torres!


New Jersey. November 29th, 2021: Cherry Hill Programs, the market leader in holiday and souvenir experiential photography, officially welcomes Felix Torres to the family. Felix is the new Chief Technology Officer, leading the company’s continuous drive to innovative and pioneering operations. Felix will be splitting his time both in his Orlando, Florida hometown and the corporate office location in Marlton, New Jersey.

After 6 years with the US Army as a sniper, Felix turned his eye to the private sector in technology. Now with over 8 years technology and marketing industry experience in the private sector, Felix has extensive, proven expertise in technology creation, implementation, and team leadership. His commitment to unifying systems, project management, and fostering creativity will be a huge asset to the company’s continuing alignment of Souvenir and Holiday divisions. His love and respect for different languages and cultures merge perfectly with Cherry Hill Programs’ primary value of inclusion and promoting diversity.

“I truly believe in the Japanese philosophy of Ikigai, which conceptually is living a truly meaningful life. Ikigai can only be achieved when you combine what you are good at, what you can get paid for, what you love, and what the world needs. In my past positions, I’ve always been able to achieve 3 of the 4. At Cherry Hill Programs, I believe I can help bring more magic to the world, by leveraging technology to create long lasting and unforgettable memories. My vision is to advance the use of technology at Cherry Hill Programs by unifying operations, supporting creativity, and delivering extraordinary guest experiences.” Felix comments.

As Chief Technology Officer, Felix will plan, lead, and direct the technical operations’ next evolution into the future. Embracing the company mission of constant innovation teamwork and learning, Felix will bring his unique perspective and skillset to combining and transforming both Holiday and Souvenir operations to ensure flawless, memorable service and products during the company’s unparallel growth.

Steve Craig, CEO adds, “I am pleased to announce that Felix Torres will be joining Cherry Hill Programs as Chief Technical Officer. Felix comes with a vast array of experience in Agile Project Management, Software development, Process Improvement and Resource Management. In addition to his business experience, he also served for 6 years in the military. We are grateful for his service and his decision to join our team.

We look forward to his leadership and insights as we continue to move forward with improving all of our platforms so that we can Bring the Magic every year in the most effective way possible.”

Cherry Hill Programs’ Mission, Values and Vision was newly crafted and launched as another means of uniting and integrating the two divisions of Holiday and Souvenir after the 2019 acquisition of Photogenic Inc to the Cherry Hill Programs portfolio.

About Cherry Hill Programs

Cherry Hill Programs captures the Magic to celebrate moments for a lifetime! In partnership with famous landmarks, attractions, signature retail venues, and hotel destinations, CHP is the industry-leader in experiential photography, providing virtual, digital, and live holiday + souvenir photography experiences in venues across North America.

Through a combination of proprietary reservation software, innovative technology, accessible download portals and complete photography operation implementation - from recruiting + training to collaborative marketing - our mission is simple: to bring magic to every experience.

Click here to read more about Photogenic, the Souvenir Division of Cherry Hill Programs.

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Cherry Hill Programs was acquired by Keystone Capital in December 2015 and then acquired Photogenic Inc. in May 2019.