FOR IMMEDIATE RELEASE.
New Jersey. July 1, 2021: Cherry Hill Programs announces the hiring of Lauren Leary as Senior Marketing Manager, a newly created position added to their growing Marketing department. Lauren will oversee marketing projects for the Souvenir and Holiday divisions effective June 17, 2021.
With over 15 years’ experience in a variety of mediums including print, radio, digital, outdoor, direct mail, loyalty programs, she is an expert in all areas of B2C and B2B marketing concepts. Lauren’s previous positions have proven her ability to develop and bring to life content for web, social, email and other digital marketing that serve to engage audiences at all levels. Important to Cherry Hill Programs in specificity, Lauren is well-versed in completing A/B testing and analyzing reports to determine which concept works best.
Adept in managing marketing and public relations functions, including promotional campaigns and the execution of overall marketing plans, Lauren will work to develop processes and procedures that streamline marketing functions and continue to build up the dynamic team.
Recently promoted to Vice President of Marketing and Communications, Chris Landtroop comments, “When we developed this new position, it was important to find someone who was an organized, talented project manager with a wealth of knowledge in all areas of marketing - but most importantly, we were looking for someone who understood processes and strategy at a level that would provide organic leadership to the growing marketing team. Lauren’s calendars, spreadsheets and report template development will be an asset to the future of our B2M marketing initiatives across divisions. I look forward to watching Lauren continue to learn and grow as a leader while streamlining processes for our department.”
Previously, Lauren has worked in a variety of industries for companies like Lenox and STS Tire and Auto Center. Her mixed-industry marketing experience will benefit our local souvenir and holiday retail operations from recruiting priorities to B2C brand awareness goals.
Lauren shares: “I am so excited to be part of the Cherry Hill Programs team and supporting the marketing department. Over the course of my diverse career history in marketing and communications, I’ve proven to build and manage all-inclusive marketing plans effectively in each industry and business model. I look forward to bringing that background to CHP and working with our outstanding marketing team for years to come.”
The Senior Marketing Manager will develop and manage marketing programs across multiple channels, support business objectives, and manage lead generation that fosters customer retention. The primary responsibility of the Senior Marketing Manager is to develop strategic marketing plans and oversee the implementation and execution as a supporting role to the Vice President of Marketing and Communications.
ABOUT CHERRY HILL PROGRAMS
Cherry Hill Programs delivers unforgettable memories, captured with high-resolution digital images that Guests cherish year after year. In partnership with famous landmarks, attractions, signature shopping centers, and hotel destinations across North America, Cherry Hill Programs delivers millions of experiences annually with iconic backdrops and cityscapes as well as authentic holiday traditions with Santa and Bunny for children and families everywhere. Cherry Hill Programs is the industry-leader in experiential photography, providing virtual, digital and in-person holiday and souvenir experiences in hundreds of venues across North America. Through a combination of proprietary reservation software, innovative technology, accessible photo download portals and complete photography solution implementation from recruiting and training quality holiday characters, local leadership and field staff - our mission is simple: to bring magic to every experience.
Cherry Hill Programs was acquired by Keystone Capital in December 2015 and Photogenic Inc. was acquired in May 2018.