Press Releases

Cherry Hill Programs Promotes Liz Scoropanos To Vice President Of Retail Operations

Cherry Hill Programs, the market leader in experiential photography, has announced the promotion of Liz Scoropanos from Senior Director of Retail Operations to Vice President of Retail Operations of its holiday division.

Liz’s promotion includes her joining the company’s Executive Leadership Team to help guide Cherry Hill Programs into the future including the existing brick and mortar business at nearly 700 shopping malls this season as well as the launch of Create Holiday Magic (, Santa’s newest holiday tradition offering virtual experiences with Santa, live video calls, Story Time, and much more this Christmas.

Before joining Cherry Hill Programs seven years ago Liz worked at the American Diabetes Association as the Director of Development and managed the Philadelphia region. She oversaw the entire portfolio of fundraising including their 3 signature events, sponsorship and management of the executive committees. Prior to the American Diabetes Association, Liz worked at the American Cancer Society as a development professional managing sponsorships and special events across Chester, Delaware and Montgomery Counties. She helped launch the Colleges Against Cancer programs and worked to create partnerships with numerous Philadelphia regional colleges to support ACS, including Relay For Life. She was part of the Cancer Action Network that pushed Philadelphia (and surrounding counties) to go “smoke free” including lobbying Harrisburg for multiple years with college team members to make this happen.

“Liz has been with Cherry Hill Programs for over seven years and in that time has excelled at every task she was assigned. She is intimately familiar with all aspects of the operation and she’s a true leader in the organization,” Steve Craig, CEO shared. “In Liz’s time with Cherry Hill Programs she has done a bit of everything from Business Development to Personnel and done it incredibly well. In every way Liz personifies “who” Cherry Hill Programs needs to be as we move forward.”

# # # #


Cherry Hill Programs (CHP) delivers unforgettable memories, captured with high-resolution digital images that our guests cherish year after year. In partnership with famous landmarks, attractions, signature shopping centers, and hotel destinations across North America, Cherry Hill Programs delivers millions of magical experiences annually with iconic backdrops and cityscapes as well as authentic Santas and Easter Bunnies for the young and young-at-heart. Cherry Hill Programs is the industry-leader in experiential photography, operating and in-person holiday experiences in 700 venues across the U.S., Canada, and Puerto Rico during the Christmas and Easter seasons, while Photogenic, the souvenir division of Cherry Hill Programs, delivers iconic souvenir experiences in dozens of popular U.S. tourist destinations and landmarks year-round. Through a proprietary combination of appointment setting software, digital camera technology, point of sale equipment, and digital delivery platform as well as a nationwide network of holiday characters, recruiters, field managers, IT, and logistics professionals, our mission simply stated is: Delivering a Magical Experience—Every Time. Cherry Hill Programs was acquired by Keystone Capital in December 2015 and Photogenic Inc. was acquired in May 2019.