Press Releases

Cherry Hill Programs Promotes Chad Fitz to Chief Financial Officer

Cherry Hill Programs Promotes Chad Fitz to Chief Financial Officer

MARLTON, NJ – Cherry Hill Programs, the market leader in experiential photography, announces the promotion of Chad Fitz from Vice President of Finance and Analytics to Chief Financial Officer of Cherry Hill Programs and Photogenic Inc. effective March 1, 2021.

As an expert in inventory, change, contract and relationship management, Chad’s promotion is sure to propel the future of the holiday and souvenir divisions. Over the past 4 years, Chad has proven himself as an invaluable asset, leading Photogenic to substantial partnership growth and being a part of the development and release of multiple new technologies set to revolutionize the souvenir imaging industry.

Before joining Photogenic in 2017, Chad served in leadership roles for large corporations including Livingston International and Motorola Inc. Fueled by a strong accountancy and busines administration education, Chad is a powerhouse in financial analysis which is sure to pave the way to continuous efficacy across Cherry Hill Programs and Photogenic brands and divisions.

Chad remarks on his new position: “I am excited to take on increased responsibilities and move into the role of CFO at Cherry Hill Programs. I look forward to partnering with the team to develop and implement business strategies that enhance Cherry Hill in the market while adding value for our employees, customers, and developers.”

Steve Craig, Chief Executive Officer, was happy to announce Chad’s promotion internally in February. In his internal communications, he shares, “Chad’s insights have proven invaluable as we navigated the challenges of 2020, and his leadership with contract negotiations will continue to help us make informed decisions for both divisions. I’m excited about Chad’s contributions as we move forward.”


Cherry Hill Programs (CHP) delivers unforgettable memories, captured with high-resolution digital images that our guests cherish year after year. In partnership with famous landmarks, attractions, signature shopping centers, and hotel destinations across North America, Cherry Hill Programs delivers millions of magical experiences annually with iconic backdrops and cityscapes as well as authentic Santas and Easter Bunnies for the young and young-at-heart. Cherry Hill Programs is the industry-leader in experiential photography, operating and in-person holiday experiences in 700 venues across the U.S., Canada, and Puerto Rico during the Christmas and Easter seasons, while Photogenic, the souvenir division of Cherry Hill Programs, delivers iconic souvenir experiences in dozens of popular U.S. tourist destinations and landmarks year-round. Through a proprietary combination of appointment setting software, digital camera technology, point of sale equipment, and digital delivery platform as well as a nationwide network of holiday characters, recruiters, field managers, IT, and logistics professionals, our mission simply stated is: Delivering a Magical Experience—Every Time. Cherry Hill Programs was acquired by Keystone Capital in December 2015 and Photogenic Inc. was acquired in May 2019.


Creating engaging and unique souvenir photography solutions that enhance the Guest experience is at the core of what Photogenic has done for the leisure, hospitality and attractions industries since 2001.

In partnership with popular landmarks, museums, zoos, aquariums, attractions, cruise lines and hotel destinations across North America, Photogenic is known throughout the industry as the top imaging service provider for specialized venues; optimizing revenues, social media marketing and Guest satisfaction through their focus on the 3 cornerstones of a Perfect Photography Solution: Guest Service/Experience, Innovative and Effective Technology, Best in Class Content/IP.

Through a team of industry experts, Photogenic designs solutions and photography opportunities that are specific for your Guests and workflow. The company reinvests in its operations and requires local Regional Support at a ratio that allows for personal service. Photogenic provides top of the line products to Guests through the use of advanced technology, proper employee training, paying a fair wage for employees across the country and implementing enhancements to the Guest Journey pre, during, and post-visit.

Delivering a custom and personal approach, the highest revenues, top Guest Service Scores and a flawless experience every time is the reason why Photogenic has the Longest Average Partnership life in the industry!