Press Releases

Andrea Wilson Hired as Recruitment Marketing Specialist at Cherry Hill Programs


New Jersey. June 30, 2021: Cherry Hill Programs, the market leader in holiday and souvenir experiential photography, announces the hiring of Andrea Wilson as Recruitment Marketing Specialist for Cherry Hill Programs and Photogenic Inc. effective June 28, 2021.

Cherry Hill Programs, the company behind the future of experiential photography, is pleased to announce another step towards their growing success by enhancing the Marketing team. CHP welcomes Andrea Wilson as the Recruitment Marketing Specialist, a new strategically developed position that was designed to foster collaboration amongst HR and Marketing to strategize recruiting initiatives that elevate field and corporate employment quality and generate staffing solutions.

As a well-known team leader in the home fashions industry, Andrea most recently led an international sales team at The Robert Allen Group, focusing on team building, professional development and training, and market research and strategy to maximize the customer experience. With over thirty years’ experience working in Human Resources, Marketing and Business Development, Andrea brings a wealth of experience, creativity and determination to Cherry Hill Program’s growing Marketing team. Her extensive knowledge and expertise is an asset to the Recruiting and Marketing departments for the holiday and souvenir divisions.

Andrea shares, “I look forward to contributing my skills and experience to an already tremendously talented team at CHP. From my tenure with Godiva Chocolates to my most recent challenge with TRAG, I have strived to constantly evolve and create new, fun, rewarding experiences. Collaboration, determination and focusing on the positive has helped me succeed in ever changing professional landscapes.”

She continues, “I am so excited to be part of this pivotal time at CHP. Who wouldn’t want to work with the magic of capturing moments that create joy and lasting memories!”

Chris Landtroop, Vice President of Marketing and Communications comments, “I’m beyond excited to welcome Andrea to our team and Cherry Hill Programs. This new position combining Recruiting initiatives with Marketing strategy is the perfect fit for Andrea. Having worked with Andrea at Robert Allen, I can attest to her diligence, adaptability and collaborative pragmatism that facilitates true success – again and again! Welcome to Cherry Hill Programs, Andrea!”

As the Recruitment Marketing Specialist, Andrea will use her proven track record of building and enhancing applicant and talent pools and generating marketing strategy to achieve employment results by implementing innovative solutions. Reporting to the Vice President of Marketing and Communications, Andrea will oversee marketing strategy that delivers recruiting, hiring and onboarding results for holiday and souvenir field staffing and corporate employment. She will liaise between HR, Marketing and Operations to bring on and develop quality employees at each experiential photography location across the United States, Canada and Puerto Rico.


Cherry Hill Programs delivers unforgettable memories, captured with high-resolution digital images that Guests cherish year after year. In partnership with famous landmarks, attractions, signature shopping centers, and hotel destinations across North America, Cherry Hill Programs delivers millions of experiences annually with iconic backdrops and cityscapes as well as authentic holiday traditions with Santa and Bunny for children and families everywhere. Cherry Hill Programs is the industry-leader in experiential photography, providing virtual, digital and in-person holiday and souvenir experiences in hundreds of venues across North America. Through a combination of proprietary reservation software, innovative technology, accessible photo download portals and complete photography solution implementation from recruiting and training quality holiday characters, local leadership and field staff - our mission is simple: to bring magic to every experience.

Click here to read more about Photogenic, the Souvenir Division of Cherry Hill Programs.

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Cherry Hill Programs was acquired by Keystone Capital in December 2015 and Photogenic Inc. was acquired in May 2018.